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Macleans celebrates 100 years

Macleans is celebrating its 100th birthday – Alex Maclean’s first toothpaste appeared in British shops in 1919

MediaWatch

P3pharmacy’s rolling round‑up of the consumer advertising, marketing and PR campaigns driving customers in-store.

May's pick of media campaigns

Our top pick from the Media in May 

April's pick of Media Campaigns

Our top pick from the media for April 2019

March's pick of media campaigns

Our top picks from the media for March 2019

February's pick of media campaigns

Our top picks from the media for February 2019

Brand Update: P3pharmacy October 2018

Recent product profiles from October's P3pharmacy magazine

Hedrin’s new all-in-one shampoo for easier treatment

Hedrin’s new All-in-One shampoo claims to kill lice in just 10 minutes and is said to be twice as effective as combing alone, and leaves hair fresh and clean, with no unpleasant odour.

Reducing the risk of traveller’s diarrhoea

A study of travellers to countries with a medium to high risk of diarrhoea found that taking the prebiotic Bimuno resulted in a reduction of 33 per cent in diarrhoea incidence.

Dermalex launches Repair and Restore

Dermalex Repair and Restore is an ultra-hydrating daily moisturiser for dry skin also suitable as a daily emollient for atopic eczema sufferers in between flare-ups.

Brand update: P3 July 2018

Recent product profiles from July's P3 magazine: first aid and sports injuries

Radox adds luxury bath range

Radox Me-Time is a new bath collection range inspired by nature

Brand insight: P3 June 2018

Recent product profiles from June's P3 magazine: women's health and child and infant health

Zovirax focus on summer cold sores

Zovirax will highlight cold sores as a summer problem with a campaign running from July to August

Solpadeine Max £1.3m summer campaign

A campaign highlights the use of Solpadeine Max 'when regular pain relief is not enough'

Flarin gets TV support

The roll out of Flarin ibuprofen capsules is being supported with a national TV campaign

Brand insight: P3 May 2018

Recent product profiles from May's P3 magazine: skincare, summer travel and men's health

A third of sufferers put up with pain

Solpadeine have created new training materials for pharmacy staff, to make it easier to discuss pain

Piri has media push for allergy season

The Piri brand is being supported with a £3.2 million media campaign during the allergy season

Antihistamine for insomnia in summer

Getting a good night’s sleep during a hot summer’s night can be troublesome

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