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Marketing

Information and advice to build successful marketing campaigns.

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‘Pharmacists Everywhere’ in new Boots ‘behaviour change’ TV campaign

'Pharmacists Everywhere' campaign launches across a range of channels

12 Sep 2025 , 1 Min Article

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How to market your pharmacy’s services

How to craft messages that will land with the public

23 May 2025 , 1 Min Module

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Asda offers £2 cash incentives to private flu jab customers

Multiple offers cash incentive to those who use its reward app and book flu jab online

23 Nov 2022 , 1 Min Article

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Outsourcing explained

Ever wondered why pharmaceutical companies outsource the management of their mature portfolios? PharmaLex's Stephan Hütter explains

08 Jul 2022 , 2 Min Article

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A force of nature

Maintaining its independence after almost 70 years in business has helped herbal remedies manufacturer A.Vogel focus on its core principles

07 Jul 2022 , 3 Min Article

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Campaigns, products, research - August

A monthly round up of the latest campaigns, products and research news

11 Aug 2021 , 3 Min Article

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Time to ramp up online

It's never been more important for pharmacies to go digital, says digital marketing expert Rachel Murray

19 Oct 2020 , 2 Min Article

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LloydsPharmacy launches 'community immunity' flu campaign

Early indications suggest a 50 per cent increase in uptake of flu vaccination this year, says company.

14 Sep 2020 , 1 Min Article

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Seven deadly (retail) sins

Real World Analytics' John Hogan finds plenty of opportunities for improvement on pharmacy shelves

23 Jan 2020 , 2 Min Article

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Promotion of local pharmacy services

Customers may find it difficult to understand the wide range of services being offered by a pharmacy. What can be done?

05 Sep 2017 , 900 Min Module

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Do patients know what your pharmacy offers?

This P3 Business CPD module covers how to help patients and potential customers to understand the breadth of what your pharmacy offers.

22 Dec 2016 , 900 Min Module

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Ways to grow pharmacy sales

Take time to assess your pharmacy sales and plan for business growth

29 Sep 2015 , 900 Min Module

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