close

Log in

log in with email

Forgot Your Password?

Don't have an account? Sign up

This site is intended for Healthcare Professionals only

Marketing

Information and advice to build successful marketing campaigns.

circular graphic 2.jpg
Marketing

Outsourcing explained

Ever wondered why pharmaceutical companies outsource the management of their mature portfolios? PharmaLex's Stephan Hütter explains

08 Jul 2022 , 2 Min Article

mceu_57826558421657236441847.jpg
Marketing

A force of nature

Maintaining its independence after almost 70 years in business has helped herbal remedies manufacturer A.Vogel focus on its core principles

07 Jul 2022 , 3 Min Article

pharmacist organising shelves.jpg
Marketing

Campaigns, products, research - August

A monthly round up of the latest campaigns, products and research news

10 Aug 2021 , 3 Min Article

online 2-id1164339722.jpg
Marketing

Time to ramp up online

It's never been more important for pharmacies to go digital, says digital marketing expert Rachel Murray

07 Oct 2020 , 2 Min Article

LloydsPharmacy Community Immunity Flu Campaign_s.jpg
Marketing

LloydsPharmacy launches 'community immunity' flu campaign

Early indications suggest a 50 per cent increase in uptake of flu vaccination this year, says company.

13 Sep 2020 , 1 Min Article

payment maching id629757240-2.jpg
Customer service

Seven deadly (retail) sins

Real World Analytics' John Hogan finds plenty of opportunities for improvement on pharmacy shelves

22 Jan 2020 , 2 Min Article

pharmacist_apple_healthy living.jpg
Marketing

Working hard to keep up community spirit

The Warman-Freed pharmacy looks at how to encourage more people to make the best of their local pharmacy

14 Mar 2018 , 2 Min Article

negotiation_speech bubble.jpg
Financial Management & Funding

SMEs looking to spend more on marketing in 2018/19

Many small businesses are looking to up their marketing spend in the next financial year, with the average SME planning to allocate 16% of overall budget

21 Feb 2018 , 1 Min Article

iStock-693429176_Summary.jpg
Marketing

Promotion of local pharmacy services

Customers may find it difficult to understand the wide range of services being offered by a pharmacy. What can be done?

04 Sep 2017 , 900 Min Article

Lady with megaphone, communication.jpg
Marketing

NPA offers media training to independents

To help build on positive media coverage of the community pharmacy sector in 2016, the NPA is offering broadcast media training free of charge

05 Jun 2017 , 1 Min Article

Pharmacist patients counter.jpg
Customer service

New research into pharmacy shopping habits

Pharmacies stand to benefit from driving customers' awareness of their P medicine lines, new research from GSK Consumer Healthcare suggests

09 Mar 2017 , 1 Min Article

fact myth.png
Marketing

Do patients know what your pharmacy offers?

This P3 Business CPD module covers how to help patients and potential customers to understand the breadth of what your pharmacy offers.

22 Dec 2016 , 900 Min Article

Screen shot 2016-10-27 at 14.28.13.png
Clinical services

Servicing your local community successfully

One of the challenges for services is making sure that customers know about them. Follow Warman-Freed’s journey in service delivery

26 Oct 2016 , 2 Min Article

Warman Freed Pharmacy refit.jpg
Marketing

Managing your pharmacy refit

The Warman Freed Pharmacy team shares their experience with others who might be considering a pharmacy refit

23 Feb 2016 , 2 Min Article