Promotion of local pharmacy services

To ensure that pharmacy customers and patients recognise the benefits of pharmacy services

After reading this module, you will:

• Understand the key messages about pharmacy services to communicate
• Assess the different groups of patients, customers and consumers to communicate with
• Explore internal and external promotion approaches.

Contributing author: Liam Stapleton, BSc Pharm (Hons), PG Dip Public Health, Health Promotion, independent consultant