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MVP 2025 Awards

Vote for the most impactful OTC products and win a Bose SoundLink Flex Speaker!

MVP Award Badge

You really know your customers and help them to stay well by providing expert advice on over-the-counter products.

  • Which brands do your customers reach for or ask for by name?
  • Which products do you recommend time and again with total confidence?
  • What OTC products provide the best value for your customers and your pharmacy?

Now you can vote for the products that have the most impact.

There are 26 common conditions and health-related issues including a brand-new Menopause category to reflect the growing role pharmacy teams play in supporting women’s health.

Among the shortlisted products there are established TV advertised brands, word-of-mouth market disruptors and everything in between.

The common factor that unites our winners and highly commended products is that they are selected by people who see the impact they have on their customers’ health and how they support their pharmacy business.

To cast your vote, select your personal winners in each category. Voting is quick, simple and free.

Vote today and win!
Bose Speaker
With clear sound and deep bass, the Bose SoundLink Flex Bluetooth speaker is the perfect sidekick for music on the go.

Please ensure that you vote in EVERY category otherwise you will have to select them all again.
Place your votes now

Allergy & Hayfever - Oral

histahive-dr-reddys

Histahive

al0745-allergy-relief-8mg-capsules-front

Almus Allergy Relief 8mg Capsule, Hard (Acrivastine)

allevia-hives-180mg-no-braille-grip

Allevia 180mg tablets Hives

678-7113-numark-fexofenadine-hydrochloride-hayfever-relief-tablets-30s

Numark Fexofenadine 120mg Tablets 30s 

new-2023-allevia-promo-pack

Allevia 120mg tablets

678-7105-numark-fexofenadine-hydrochloride-hayfever-relief-tablets-10s

Numark Fexofenadine 120mg Tablets 10s 

Allergy & Hayfever - Topical

sterimar-hayfever-allergy-relief

Stérimar Hayfever and Allergy relief 

dymista-control-packshot-viatris

Dymista Control Nasal Spray

murine-hayfever-relief

Murine Hayfever Relief 2% w/v Eye Drops

Baby Care

blephaclean-pf-landscape-pack-right-facing-sachet-on-right

BlephaClean PF 

sterimar-breathe-easy-baby

Stérimar Breathe Easy Baby

teva-ahc-400g-pack-shot

Sudocrem Antiseptic Healing Cream

calgel-teething-gel-10g-box-000

Calgel Teething Gel 5+ Months

bepanthen-nappy-care-ointmnet-bayer

Bepanthen Nappy Care Ointment

teva-787159-sudosalve

Sudosalve Nappy Rash Treatment Cream

drapolene-cream-100g-carton-tube-supra-enterprises

Drapolene Cream 100g tube

Bladder Weakness & Incontinence

drapolene-cream-350g-supra-enterprises

Drapolene Cream 350g tub

alv4626-alvita-pants-maxi-m-frontal

Alvita Highly Absorbent Pants Maxi

tena-men-level-2-absorbent-protector-beauty-xmen-1

TENA Men Level 2 absorbent protector 

Child Health

olbas-for-children-gr-lane-health

Olbas for Children

calpol-sugar-free-infant-suspension-100ml-000

Calpol Infant Sugar Free Suspension

sterimar-congestion-relief-kids

Stérimar Congestion Relief Kids

piriton-childrens-allergy-syrup-1years-150ml-3d-non-optimised

Piriton Children’s Allergy Syrup

Cold & Flu

vicks-vapo-rub-twist-packshot-pg

Vicks Easy Applicator 35ml 

night-nurse-cold-flu-liquid-packshot

Night Nurse Cold & Flu Liquid

sterimar-congestion-relief

Stérimar Congestion Relief

olbas-oil-30ml-gr-lane-health

Olbas Oil 30 ml 

Cough & Sore Throat

jakemans-gr-lane-health

Jakeman's Throat & Chest 160g 

difflam-spray

Difflam Spray 

strefen-honey-and-lemon

Strefen Honey & Lemon Lozenges

uc-3d-original-pack-and-bottle-no-lid-white-bg

UltraChloraseptic Menthol sore throat spray

chloralieve-blackcurrant-ff-visual-open-with-one-tablet-310723

Chloralieve Blackcurrant Lozenges

strefen-emh

Strefen Eucalyptus and Manuka Honey Lozenges

Eye Care

goldeneye-drops-vertical-3d

Golden Eye 0.1% w/v Eye Drops

theratears-i-and-r

TheraTears Irritation & Redness eye drops

vizopti-dry-eyes-eye-drops-front-on-carton-no-shadow

Viz Opti Dry Eyes Eye Drops 

al0747-hayfever-eye-drops-2-10ml-front

Almus Hayfever 2% w/v Eye Drops (Sodium Cromoglicate)

First Aid

teva-ahc-400g-pack-shot

Sudocrem Antiseptic Healing Cream

savlon-30g-1

Savlon Antiseptic Cream 30g 

opti-heal-silicone-foam-dressing-neo-g

Opti Heal Silicone Foam Dressing 

germolene-cream-30g-bayer

Germolene Antiseptic Cream

alvita-skin-closure-strips

Alvita Skin Closure Strips

Foot & Leg Care

ccs-foot-care-cream-175ml-hi-res

CCS Foot Care Cream 

5010605640438-canesten-athlete-s-foot-1-w-w-cream-30g-t1

Canesten Athlete’s Foot 1% w/w Cream

excilor-ultra

Excilor Ultra 

alvita-blister-plasters

Alvita Blister Plasters

lamisil-karo-healthcare

Lamisil Once 

Gastro Intestinal Disorders

alflorex-original-box-tube-with-capsules-precision-biotics

Alflorex Original 

20s-movicol-ease-citrus-front-clip

Movicol Ease

nexium-control-28-tabs-optimized-image-1

Nexium Control 20mg Gastro-Resistant Tablets

anusol-cream

Anusol Cream

imodium-dual-action-relief-tablets-no-number

Imodium Dual Action Relief Tablets 

Hair & Scalp Care

sebamed-anti-hairloss-shampoo-1-litre

Sebamed Anti Hair Loss Shampoo

2004498-1-bottle-e45-dry-scalp-relief-shampoo-500ml-gb-packshot-flatlay-shadows

E45 Dry Scalp Shampoo

viviscal-10-20-renders-uk

Viviscal Hair Nourishment Programme

Headache & Migraine

midrid-capsules-15s

Midrid 325mg/65mg Capsules

combogesic-16s-gsl-3d-front-facing

Combogesic Pain Relief tablets 16s 

almus-aspirin-75-mg-gr-tablets-28s-no-braille-1-front

Almus Aspirin 75mg Gastro-Resistant Tablets 28s

Healthcare App & Diagnostics

canestest-self-test-for-vaginal-infections-t1

Canestest Self-Test for Vaginal Infections

canesmeno-hub-bayer

CanesMeno Hub Free Menopause App & Tracker

alvita-non-contact-infrared-thermometer-1-alv5640-de-en-it-front

Alvita Non-Contact Infrared Thermometer

Heartburn & Indigestion

rb-gaviscon-carton-24pk

Gaviscon Double Action 

pyrocalm-dexcel

Pyrocalm Control 20mg 

care-heartburn-render

Care Heartburn Advance Peppermint 250ml 

Joint & Muscular Pain

care-pain-relief-diclofenac-2-100g

Care Pain Relief 2.32% w/w Gel 100g

pureis-cbd-muscle-joint-balm-600mg-cbd-glucosamine

Pureis® CBD Muscle & Joint Balm 600mg CBD + Glucosamine

combogesic-16s-gsl-3d-front-facing

Combogesic Pain Relief tablets 16s

alv5617-multi-instant-ice-pack-front

Alvita Ice Pack

gopo-joint-health-gr-lane-health

GOPO Joint Health 

flarin-packshot-red-16s-front-nocap

Flarin Joint & Muscular Pain Relief 200mg Soft Capsules 

voltarol-extra-strength-12h-100g

Voltarol Max Strength Pain Relief 2.32% Gel

emla-cream-30g-box-face-0n-2021

Emla Cream 

Menopause

hervitality-vaginal-dryness-gel

Hervitality Menopause Vaginal Dryness Gel 

ovesse-carton-pack

Ovesse 1 mg/g Vaginal Cream 

theratears-50-3-4-box-botl-no-shadow-110523

TheraTears 50+ Dry or Tired eye drops

menoactive-30day-revive-active

Revive Active Meno Active 

gina-flat-master-600x600

Gina 10 micrograms vaginal tablets 

canesmeno-hydration-comfort-gel

CanesMeno Hydration & Comfort Gel

vagisil-prohydrate-external-hydrating-gel

Vagisil ProHydrate External Hydrating Gel

tena-lights-sensitive-liners-long-beauty-pack

TENA Lights Sensitive Liners Long

canesmeno-multi-support-bayer

CanesMeno Multi Support

Natural & Complementary Healthcare

earol-venture-life

Earol Olive Oil Ear Spray 

sterimar-breathe-easy

Stérimar Breathe Easy Daily

clear-ear-spray-box-and-bottle-34-no-shadow

Cl-ear Olive Oil Ear Spray

anusol-natural-cream

Anusol Natural Cream

Older People’s Health

replens-x6

Replens Long Lasting Moisturiser x6

tena-pants-protect-day-super-beauty

TENA Pants Super 

anusol-suppositories

Anusol Suppositories

Oral Care

corsodyl-corsodyl-intensive-treatment-mouthwash-fresh-mint-300ml-fcp3

Corsodyl Mint Flavour 0.2% Medicated Mouthwash

anbesol-10ml-bottle

Anbesol Liquid 

dentek-temparinmax-264g

DenTek Temparin Max Repair Kit 

orajel-extra-strength-box

Orajel Extra Strength

Sexual Wellbeing

avarante-uk-viatris

Avarante

aronix-50-mg-film-coated-tablets-sildenafil-dr-reddys

Aronix 50 mg Film-Coated Tablets sildenafil 

replens-x12

Replens Long Lasting Vaginal Moisturiser x12

viagraconnect-2ct-carton-right-dr2-with-reflection

Viagra Connect

Skin Care

2003310-1-bottle-e45-itch-relief-cream-500g-gb-packshot-flatlay

E45 Itch Relief Gel

blephaderm-packaging-only-right-facing

BlephaDerm

epimax-eyelid-ointment-tube-and-box-edit

EPIMAX® Eyelid Ointment 

pureis-cbd-dry-oil-hand-spray

Pureis® CBD Dry Oil Hand Spray

sebamed-extreme-dry-repair-lotion-200ml

Sebamed Extreme Dry Skin 

emla-cream-30g-box-face-0n-2021

Emla Cream 

Sleep, Stress & Insomnia

breathe-right-nasal-strips

Breathe Right Nasal Strips SM/MED 30s

canesmeno-night-bayer

CanesMeno Night

pureis-cbd-560mg-spearmint-oil-drops

Pureis® CBD 560mg Spearmint Oil Drops

sleep-capsules-revive-active

Revive Active Sleep Capsules 

kalms-night-oan-28-gr-lane-health

Kalms One-A-Night 

678-3971-numark-herbal-sleep-aid-tablets

Numark Herbal Sleep Aid

Travel Health

ginger-capsules-sea-band

Sea-band Nausea Relief Ginger Capsules

cal-emea-uk-3574661648804-4692505-six-plus-fastmelts-12s-001

Calpol SixPlus FastMelts Paracetamol 

434-5187-numark-insect-repellent-extra-strength-roll-on

Numark Insect Repellent Roll on 50ml (50% Deet)

savlon-30g-1

Savlon Antiseptic Cream 30g 

dentek-first-aid

DenTek Dental First Aid Kit

imodium-instants-6-front-copy

Imodium Instants 

kwells-dexcel

Kwells

434-5500-numark-insect-repellent-extra-strength-aerosol-125ml

Numark Insect Repellent Aerosol (Max) 125ml (50% Deet)

Vitamins Minerals & Supplements

high-strength-effervescent-vitamin-c

Almus High Strength Effervescent Vitamin C 1000mg 20 Tablets

chewy-vites-kids-multi-vit-probio-30-2

Chewy Vites Kids Multivitamin +  Probio

alflorex-original-box-tube-with-capsules-precision-biotics

Alflorex Original 

daily-good-bacteria-precision-biotics

Precision Biotics Daily Good Bacteria 

omega-active-revive-active

Revive Active Omega Active 

magnesium-complex-revive-active

Revive Active Magnesium Complex 

Women’s Health & Hygiene

evana-pack-glow

Evana Heavy Period Relief 500mg

effercitrate-tablets-box-packshot-cambridge-healthcare

Effercitrate Tablets 12 tablets 

vivesse-3d-pack-uk

Vivesse Vaginal Cream

balance-active-bv-gel

Balance Active BV Gel 

replens-35g

Replens Long Lasting Moisturiser 35g

canesten-thrush-combi-vaginal-pessary-external-cream-bayer

Canesten Thrush Combi Vaginal Pessary & External Cream

Fill in your details to win!

(All fields are mandatory)

Competition terms & conditions
1) This competition is only open to pharmacists and pharmacy staff who are over 18 and are currently employed at registered UK pharmacy premises.
2) To be eligible to enter the draw you must vote for at least one product
3) Only one entry is allowed per entrant, but entrants can vote for as many products they wish.
4) Winners will be notified by text within 5 days of voting closing.
5) The prize is non-transferable and cannot be sold, exchanged, or redeemed for cash or any other alternative. CIG reserves the right to replace the advertised prize with one of similar value.
6) CIG’s decision on all matters relating to this competition is final.

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