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P3Pharmacy Business & Management Development Programme

Are you listening?

Are you listening?

Internal barriers

We tend to listen more closely to and communicate better with people who use similar language to ourselves. However, in a patient consultation, we need to accept that we need to communicate with people who use different words and language. A failure to open the mind to different communication modes will hinder listening.

From the patient’s perspective, the use of professional and medical jargon is as much a barrier to effective listening as a patient’s use of ambiguous or non-medical language is to the pharmacist. It is essential not to make assumptions about a patient’s communication. Self-opinionated listeners generally reject the speaker’s views and this can hamper the pharmacist-patient relationship by imposing a ‘professional knows best’ stamp on the conversation.

Our emotional state can either facilitate or block effective listening: stress, anger, eagerness or fear should not be allowed to disrupt a consultation. An inability to perceive the tone of a speaker’s voice, loudness or pitch may lead to ineffective listening. Pharmacists must be able to pick up on these non-verbal cues of language. Difficulty understanding each other’s language or dialect will also be a barrier.

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