Visual merchandising has the potential to positively and negatively affect sales. How much time and energy do you dedicate to making your pharmacy aesthetically appealing to your audience? How many prescription customers are converted to buyers?
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Visual merchandising - a silent sales tool
Introduction
What is visual merchandising?
VM elements
Why is VM important?
The benefits of VM
Figure 1: Merchandising best practices
A continuous process
Case study
Introduction
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Introduction
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