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Visual merchandising - a silent sales tool

Visual merchandising has the potential to positively and negatively affect sales. How much time and energy do you dedicate to making your pharmacy aesthetically appealing to your audience?

Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

  • Understand the concept of effective visual merchandising
  • See how visual merchandising can positively and negatively affect customer footfall and sales
  • Explore the different elements of visual merchandising
  • Understand and apply visual merchandising best practices
  • Develop a continuous approach to visual merchandising
  • Change poor visual merchandising habits.