Target your pharmacy’s business potential

Looking at your business as it currently stands is invaluable – but will only get you so far. This module helps you identify the possibilities for future development. By Liam Stapleton, director at Metaphor Development

After reading this module, you will be able to:

• Describe your pharmacy business using a SWOT analysis

• Consider how intrinsic and extrinsic factors influence business development

• Describe the potential for your pharmacy business

• Identify NHS services that could be harnessed to drive business performance. 

• Plan effective strategies for business development using the TOWS model.

• Discover how simple tools can reveal your business’s true potential.