There is a clear difference between hearing and listening. Effective listening requires energy and discipline. In his 2004 book How to be a master coach, Joseph O’Connor identifies four levels of listening:
Stephen Covey has a slightly different classification, and he describes several levels of listening, which include ignoring, pretending to listen, selectively choosing what to listen to and paying attention to certain words. His fifth level, empathic listening, is useful. It means listening with the intent to understand. Empathic listening allows the pharmacist to understand how the patient sees their world, understanding their paradigm and how they feel.
This is how Covey puts it: “In empathic listening, you listen with your ears, but you also, and more importantly, listen with your eyes and with your heart. You listen for feeling, for meaning. You listen for behaviour. You use your right brain as well as your left.”