Visual merchandising – a silent sales tool



Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

  • Understand the concept of effective visual merchandising
  • See how visual merchandising can positively and negatively affect customer footfall and sales
  • Explore the different elements of visual merchandising
  • Understand and apply visual merchandising best practices
  • Develop a continuous approach to visual merchandising
  • Change poor visual merchandising habits.

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