Congratulations to all category winners and highly commended products in The MVP Awards 2025!

Voting has now closed and our pharmacy votes have been combined 50/50 with the recommendations of the expert shortlisting panel. When voting, pharmacists and support staff were asked to consider the following criteria:

How effective is the product?
Does it drive customer footfall?
Does it improve customer loyalty and retention?
Is it well supported in store e.g. shelf promotions?
Does it have great packaging?
Does the manufacturer support the market well?
Is it profitable?

The Overall MVP Winner, sponsored by Alliance Healthcare, will be selected by visitors to the Pharmacy Show in October who will be asked to vote from a shortlist of all 26 category winners. The Overall MVP Winner will then be revealed at our celebratory gala lunch in London on Friday 31 ^st October