It’s no secret that the coronavirus pandemic accelerated a coming shift into a predominantly digital world. Across the UK, people now rely significantly on technology for work, education and entertainment. Nowhere, it seems, is immune from this digital takeover, least of all the healthcare industry.
Indeed, as of 2022, there are over 318,000 health applications available, a number that has doubled in the past two years, according to pharmaceutical company IQVIA’s report, The Growing Value of Digital Health in the United Kingdom.
These apps range from providing services such as virtual doctor appointments to allowing people to manage their own symptoms. Where once any medical advice that didn’t come directly from a healthcare professional was deemed immaterial, these days it’s given a lot more credence – and for good reason.
“We are finding evidence of a growing maturity of digital health tools in mainstream medicine,” explains Murray Aitken, IQVIA senior vice president and executive director of the IQVIA Institute for Human Data Science.
“While there has been a significant growth in apps and digital health tools since 2013, we are beginning to detect improved quality of the digital health tools in the management of health conditions. These quality improvements result in robust evidence of their impact on patient outcome and subsequent inclusion in clinical practice.”
Asides from providing easily accessible, well-researched information and advice, these apps are also working to break down health barriers by broadening access and improving an individual’s education.
“We strongly believe that access to medically credible information is imperative because it helps people better understand their bodies, destigmatises taboo topics related to their health and improves their health literacy,” says Dr Claudia Pastides, general practitioner and medical director at Flo Health, a period and ovulation tracking app which uses AI powered tech, personalised insights and tailored support for women and people with a uterus.
But it’s not just health apps that are having an impact. Technology is being used across all areas of the healthcare industry to manage a range of illnesses. From diabetes to championing accessibility to simply ordering a repeat prescription, here’s a look at some of the most significant digital influences in the sector.