A study of 515 consumers carried out in May 20221 looked at the treatment journey of customers experiencing sore throat. It found that 35 per cent of consumers had a sore throat in the previous six months, and that most customers browse products themselves in the supermarket or pharmacy; they are more likely to speak to a healthcare professional if their symptoms become severe. 16 per cent of those surveyed had not heard of spray and rinse products for a sore throat.
These findings indicate there is an important role at the pharmacy counter to raise awareness of different treatment formats and how they work to tackle sore throat.
The Difflam range of products can be recommended for all sore throat – from mild to severe. Each product in the range contains benzyfamine hydrochloride, and has a triple action to ease pain and reduce inflammation2 – which have been identified as the two most important factors for customers when choosing a sore throat product.1