Back to school is often the marker for a series of unwanted guests to start making the rounds throughout households in the UK.
“Head lice infestations are more common at the start of term as that’s when children and families come into close contact again after a break,” explains Joanna Ibarra, programme advisor at Community Hygiene Concern (CHC).
Over the past few years, pharmacy teams may have noticed a decline in head lice product sales and advice. “We have anecdotal evidence for the UK that there was a reduction in cases during the lockdowns when schools were closed,” says Joanna. “We also felt there was a downturn in purchase of head lice treatments in the UK, but equally there would have been families who wouldn’t have been able to afford to treat them then.”
Elizabeth Brunton, deputy director at Insect Research & Development, agrees. “Perhaps parents were checking less as head lice is seen as a school issue. However, market data shows that from June 2020 to June 2021 the market value dropped by 45 per cent. Now we are seeing more contact from families wanting help, but it’s not back to pre-pandemic levels yet.”
Seeing sales starting to increase indicates the need for pharmacy teams to have up to date knowledge on the condition in preparation for any customer queries. “Pharmacy is the first line of support for parents in need. Staff play a really important role and have a responsibility to be familiar with the latest guidance on treatment,” explains Joanna.
Under the microscope
To be able to effectively explain to customers how to treat and prevent head lice, it helps to understand their life cycle:
- Egg (ova): louse eggs are laid close to the scalp and are attached to hair with a glue-like substance. They are oval shaped, translucent and may look like dandruff. They take seven to 10 days to hatch
- Nymphs: these are baby lice that hatch from the eggs and are about the size of a pin head. They are pearly white and take seven to 10 days to mature into adult lice
- Adult lice: these are up to 3mm long, tan to grey in colour and have six legs ending in hook-like claws to hold onto hair. The female louse lays 50-150 eggs during her 30–40-day life span.
Lice can only spread via head-to-head contact. They can’t jump, fly or swim, instead they crawl between hair shafts from one head to another. It’s unlikely they can be spread by sharing hats, combs or pillows and they can’t be spread by pets. Lice are dependent on humans – once detached from a head they can only survive for one or two days.
They can affect people any age, but those most affected are children aged four to 11. Infections are also more common in girls.
Itching is not always a sign of infection, and often this doesn’t develop until several weeks later. Sometimes a rash may appear on the back of the neck and behind ears, caused by a reaction to louse faeces.