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2026 MVP Awards — voted for by pharmacy

The MVP Awards 2026 winners

Congratulations to every category winner and highly commended product in The MVP Awards 2026 — chosen by pharmacists and pharmacy staff across the UK.

How the winners were chosen

Pharmacy votes were combined 50/50 with the recommendations of our expert shortlisting panel. When voting, pharmacists and support staff were asked to consider the following:

  • How effective is the product?
  • Does it drive customer footfall?
  • Does it improve customer loyalty and retention?
  • Is it well supported in store, e.g. shelf promotions?
  • Does it have great packaging?
  • Does the manufacturer support the market well?
  • Is it profitable?
1

Allergy & Hayfever - ORAL

  • Winner allevia-30-render-front-clean-1-6 Allevia

Highly commended

  • al0745-allergy-relief-8mg-capsules-front-2 Almus Acrivastine Allergy Relief Caps 12
  • piri-ao-always-on-dcomm-piriteze-childrens-allergy-syrup-150ml-1yrs-pur-fcp3-mobile-hero-1x1-0s-en-gbr-718425 Piriton Children's Allergy Syrup
2

Allergy & Hayfever - TOPICAL

  • Winner dymista-control-carton-vial-3d-pack Dymista Control Nasal Spray

Highly commended

  • murine-hayfever-3quartr-vis-290126 MURINE Hayfever Relief Eyedrops
  • sterimar-hayfever-and-allergy-relief-50ml Sterimar Hayfever & Allergy Relief 50ml
3

Baby Care

  • Winner f-oatmeal-500g EPIMAX Oatmeal Cream

Highly commended

  • bapanthen Bepanthen Nappy Care Ointment
  • sterimar-breathe-easy-baby-50ml Sterimar Breathe Easy Baby 50ml
4

Bladder Weakness & Incontinence

  • Winner drapolene-derma-cream-350g-1000px Drapolene Derma Cream 350g Tub

Highly commended

  • always-discreet-long-plus-pads Always Discreet Incontinence Pads
  • alvita-highly-absorbent-pads Alvita Highly Absorbent Pants Maxi
5

Child Health

  • Winner calpol Calpol Infant Sugar Free Suspension 100ml

Highly commended

  • bio-kult-infantis-ps1295-for-16-sachets-bio-kultcom-1 Bio-Kult Infantis
  • u60-043-000-paediasure-shake-int-56-s884-200ml-ol-3d-f PaediaSure Shake 220ml
6

Cold & Flu

  • Winner night-nurse Night Nurse Liquid

Highly commended

  • sterimar-congestion-relief-50ml Sterimar Congestion Relief 50ml
  • olbas-oil-30ml-png Olbas Oil 30ml
7

Constipation & Haemorrhoid Relief

  • Winner anusol-23g-cream Anusol Cream

Highly commended

  • 427-9782-numark-lactulose-solution-500ml-1 Numark Lactulose 500ml
  • movicol-lemon-and-lime Movicol Lemon & Lime Flavour
8

Cough & Sore Throat

  • Winner difflam-spray Difflam Spray

Highly commended

  • chloralieve-blackcurrant-ff-visual-with-one-tablet-310723 Chloralieve Blackcurrant Sore Throat Lozenges
  • jakemans-tc-front-160g Jakemans Throat & Chest
9

Digestive & Stomach Relief

  • Winner nexium-control-28-tabs-optimized-image Nexium Control 20 mg Gastro-Resistant Tablets (Esomeprazole)

Highly commended

  • buscopan-packshot Buscopan IBS Relief
  • rennie-deflatine Rennie Deflatine
10

Eye Care

  • Winner infected-eye-front ALMUS Infected Eyes 0.5% w/v Eye Drops

Highly commended

  • murine-irritred-3quartr-vis-290126 MURINE Irritation & Redness Relief Eye Drops
  • vizopti-dry-eyes-eye-drops-front-on-carton-no-shadow VizOpti Dry Eyes Eye Drops
11

Foot & Leg Care

  • Winner canesten-athletes-foot Canesten Athlete's Foot 1% w/w Cream

Highly commended

  • altiva-blister Alvita Blister Plasters
  • excilor-ultra-x-mvp-2 Excilor Ultra
12

Hair & Scalp Care

  • Winner polytar-bottle-front Polytar Scalp Shampoo

Highly commended

  • viviscal-womens-180s Viviscal Woman's Supplements 180s
  • e45-dry-scalp-shampoo E45 Dry Scalp Shampoo
13

Headache & Migraine

  • Winner midrid3dnew Midrid 325mg/65mg Capsules

Highly commended

  • almus-fever-and-headache-relief ALMUS Fever and Headache Relief
  • combogesic-32-tablets-uk-front Combogesic Pain Relief Tablets 16s
14

Healthcare App & Diagnostics

  • Winner canesten-vaginal-self-test Canesten Self-Test For Vaginal Infections

Highly commended

  • altiva-bpm-advanced-1-alv5654-de-en-fr-front-copy-1 Alvita Advanced Arm Blood Pressure Monitor
  • pharmdel-logo Pharmdel App
15

Heartburn & Indigestion

  • Winner pyrocalm-original-1-768x599 Pyrocalm Control 20mg

Highly commended

  • rennie-chewing-gum-for-heartburn Rennie Medicated Chewing Gum
  • rennie-spearmint-for-heartburn-and-indigestion Rennie Spearmint
16

Joint & Muscle Pain

  • Winner 30783-001-voltarol-extra-strength-12h-100g-carton-2365x2365-300dpi-v2 Voltarol Max Strength Pain Relief 2.32% Gel

Highly commended

  • 200-gopo-box-side-joint-health-copy GOPO Joint Health
  • neo-g-knee-brace Neo G 885 Open Knee Support
17

Menopause

  • Winner replens-vaginal-moisuriser-35g Replens Vaginal Moisturiser 35g

Highly commended

  • pr98680-dulcolax-adult-tablets-20-ecom-uk-front-1 Dulcolax Adult Tablets
  • viviscal-womens-180s-1 Viviscal Woman's Supplements 180s
18

Natural & Complementary Healthcare

  • Winner clear-ear-spray-box-and-bottle-34-no-shadow Cl-Ear Olive Oil Ear Spray

Highly commended

  • earcalm-fronttop-2026 EarCalm Spray
  • anusol-natural-cream Anusol Natural Cream
19

Oral Care

  • Winner orajel-mouth-gel Orajel Mouth Gel

Highly commended

  • difflam-oral-rinse-300ml Difflam Oral Rinse
  • denttek-temparinmax264g DenTek Temparin Max Repair Kit
20

Probiotics & Gut Health

  • Winner pb-good-bacteria PrecisionBiotics Daily Good Bacteria

Highly commended

  • bio-kult-infantis-ps1295-for-16-sachets-bio-kultcom-1 Bio-Kult Infantis
  • alflorex-dual-carton-with-tube-and-capsules-slightly-facing-left-clean-750px Precision Biotics Alflorex Dual Action
21

Sexual Wellbeing

  • Winner pack1-1 Viagra Connect

Highly commended

  • cialis-together Cialis Together
  • avarante-4pk-carton-front-1 Avarante
22

Skin Care

  • Winner f-oatmeal-500g Epimax Oatmeal Cream

Highly commended

  • aveeno-dermexa Aveeno Dermexa Cream
  • pureis-cpd-dry-oil-hand-spray Pureis CBD Dry Oil Hand Spray
23

Sleep, Stress & Insomnia

  • Winner sominex-pack-16-2025 Sominex

Highly commended

  • nurmark-sleep-aid Numark Herbal Sleep Aid
  • pureis-cpd-spearmint-oil Pureis Ultra Pure CBD 560mg Spearmint Oil Drops
24

Smoking Cessation & Alternatives

  • Winner nicorette-quickmist Nicorette QuickMist

Highly commended

  • vuse-golden Vuse Golden Tobacco
  • vuse-chilled-mint Vuse Chilled Mint
25

Travel Health

  • Winner kwells-front-pack-top-showing-2 Kwells

Highly commended

  • 59282-imodium-instants-orodispersible-tablet-6ct-tif Imodium Instants
  • 33080-lifesystems-maximum-repellent-100ml Lifesystems Maximum Insect Repellent 100ml
26

Vitamins & Nutritional Supplements

  • Winner kids-multi-vit-advance-30-1-chewyvites Chewy Vites Kids Multi-Vit Advance

Highly commended

  • viviscal-womens-180s Viviscal Women's Supplements 180 tablets
  • pure-encapsulations-digestive-enzymes-chewables Pure Digestive Enzymes Chewable
27

Women's Health & Hygiene

  • Winner canesten-thrush-duo-oral-caps-cream-front Canesten Thrush Duo Oral Capsule & External Cream

Highly commended

  • replens-vaginal-moisuriser-35g Replens Vaginal Moisturiser 35g
  • feminaxexpress-16-fop-visual-090326 Feminax Express
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