Central to any sales growth plan is a commitment to examine all areas of the business:
To enhance your turnover, your business must have a clear concept of its strategic direction. Does it localise its offerings to a small community, expand its products and services or develop niche and focused offerings?
Take a few minutes to think about the community pharmacy that you manage or work in:
What will we look like in three years?
What markets should we compete in? Are we a traditional or specialised pharmacy?
How can we perform better than the competition? How will we increase transactional value from prescription customers?
What resources (e.g. skills, assets, finance, relationships, technical competencies and facilities) do we need to be able to compete?
What environmental factors affect our ability to compete? How do we manage and respond to those factors?
What are the values and expectations of those who have power in and around our organisation?