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This CPD module is about selling in the pharmacy. It will cover ways to identify the customer's needs, making appropriate recommendations and following up with appropriate advice.

Goal:
Objectives:
After reading this module, you will:
- Consider the concept of selling in pharmacy €“ the advantages, constraints and possible concerns
- Seek to find out what the customer wants and needs before offering product choices to them
- Recognise the importance of 'closing' a sale, and providing additional advice as needed.
Author:
Liam Stapleton, BSc Pharm (Hons), PG Dip Public Health, Health Promotion, independent consultant
About this module
Pharmacy needs strong managers, effective leaders and people with the right skills to drive the profession forward. With this in mind, P3 Business CPD modules are written as practical learning tools for use by anyone in the pharmacy team.
Continuing professional development (CPD) is a statutory requirement for pharmacists. Completion of the module will contribute to the nine pieces of CPD that must be recorded in a year, as stipulated by the GPhC.
Record your learning and how you applied it in your practice using the action and evaluation record at the end of this module, which will then be stored in your personal learning log. You must be registered on the website to do this.