Creating the perfect patient journey online

Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

• Be able to describe the steps of the perfect patient journey online
• Appreciate the relevance of being discoverable online when your potential patients are looking for you, and the importance of follow up and feedback to building your online community
• Think differently about the relevance of social media, and be able to relate it to your everyday activity.

Author: JP Quinn, pharmacy growth consultant at Pharmacy Mentor