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Creating the perfect patient journey online

In the first module of this short series of three, we looked at why pharmacy's future starts online because of how patients look for services.

Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

  • Be able to describe the steps of the perfect patient journey online
  • Appreciate the relevance of being discoverable online when your potential patients are looking for you, and the importance of follow up and feedback to building your online community
  • Think differently about the relevance of social media, and be able to relate it to your everyday activity.

Author: JP Quinn, pharmacy growth consultant at Pharmacy Mentor

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