When is the right time for digital marketing?

Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

• Understand why marketing is a vital element of any community pharmacy’s business success
• Know how to get your pharmacy ready to be marketed
• Understand the importance of a pharmacy’s online presence
• Learn how to give your digital marketing the best chance of success
• Be more aware of the potential damage a poor digital presence can do to your business.

Author: JP Quinn, pharmacy growth consultant at Pharmacy Mentor