Welcome to this module in the Business and Management Development Programme
By the end of the module, you will:
- Understand why marketing is a vital element of any community pharmacy’s business success
- Know how to get your pharmacy ready to be marketed
- Understand the importance of a pharmacy’s online presence
- Learn how to give your digital marketing the best chance of success
- Be more aware of the potential damage a poor digital presence can do to your business.
Author: JP Quinn, pharmacy growth consultant at Pharmacy Mentor