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Business building by going online

Use this CPD module to consider how expanding your pharmacy online can benefit your business.

Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

  • Have an understanding of how patient choice is shifting the conversation online
  • Appreciate how customers use search engines, and how a pharmacy can connect with those looking for answer to their questions
  • Describe a number of ways in which a pharmacy’s website can engage existing customers and attract new ones. 

Author: JP Quinn, pharmacy growth consultant at Pharmacy Mentor

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