Business building by going online

Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

• Have an understanding of how patient choice is shifting the conversation online
• Appreciate how customers use search engines, and how a pharmacy can connect with those looking for answer to their questions
• Describe a number of ways in which a pharmacy’s website can engage existing customers and attract new ones. 

Author: JP Quinn, pharmacy growth consultant at Pharmacy Mentor