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P3Pharmacy Business & Management Development Programme

Better services are built on trust

Better services are built on trust

In this module, we have focused on relationships and their fundamental importance to the running of a community pharmacy. We have sought to describe the role of building and maintaining a healthy level of trust in your most important business relationships.

We have looked at the trust equation and its components, which give a focus to your efforts to build trust within your relationships. And we have examined the emotional bank account – a useful metaphor in gauging the health of a relationship. Those who have
a low account balance will need you to make regular deposits to ensure they have a healthy and sustained level of credit.

Understanding the state of your most important relationships and maintaining a healthy balance in your emotional bank account is critical to the health and sustainability of your business.

Pause to reflect

For each person on the list you made earlier, make a list of potential deposits that you could make to ensure that the relationship becomes healthier and has a more positive balance.

References and further reading

  • Covey,StephenR,The7HabitsofHighlyEffective People, 30th anniversary edition, Simon & Schuster, 2020
  • Acuff, Jerry, with Wood, Wally, The Relationship Edge in Business: Connecting with Customers and Colleagues when it Counts, Wiley, 2004.
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