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Holland & Barrett has announced a new weight management partnership with online pharmacy Phlo.

The partnership will see Phlo’s private medicated weight loss service promoted to Holland & Barrett customers via the retailer’s website and through in-store QR codes, with the online pharmacy’s digital platform ‘sitting behind the customer experience’. 

The wellness retailer, which in 2023 began stocking OTC medicines in 20 stores as a trial, said the move is aimed at “improving access to care in everyday settings”. 

Phlo is to handle all aspects of the clinical service, from patient assessment to prescribing, dispensing and ongoing support. Customers will also be signposted to Holland & Barrett’s existing nutrition range.

Leila Thabat, director of Holland & Barrett\s wellness platform, said: “We know that weight management is deeply personal and that the right support can look different for everyone.  

“As one of the most pressing health concerns facing customers today, it requires a flexible approach, and our role is to support customers in a way that works for them.”

Ms Thabat said the deal with Phlo “allows us to broaden the offer available within our stores and online while staying true to what we do best”.

She added: “By working with a regulated partner with market-leading expertise and technology, we can ensure that those seeking clinically supervised support can access it in a responsible way, alongside the nutrition and wellbeing guidance needed to support sustainable, long-term health outcomes.”

Phlo CEO Adam Hunter described his company’s newly announced partnership with the retailer as “a privilege,” commenting: “Weight management is one of the most important health conversations happening in the UK, and people deserve access to support that is safe, clinically led and built around their lifestyles.”

Mr Hunter said the Phlo Connect pharmacy sits “seamlessly behind” Holland & Barrett’s offering.  

Read more: Well unveils redesigned concept store in Holland & Barrett partnership