Product Update 
Piri has media push for allergy season
The Piri brand is being supported with a £3.2 million media campaign during the allergy season. This year sees a doubled spend on advertising for the allergy brand compared to 2017, says GSK.
The campaign is led by an enhanced version of the ‘Runner’ TV advert, on air until August, plus partnerships with The Guardian and Huffington Post. The brand will also have an increased focus on digital advertising.
As well as increasing awareness of the Piri brand for a range of allergy conditions this season, the new campaign will encourage parents to consider Piri for treating chickenpox itch in children, says GSK.
GSK 0800 783 8881
Sponsored

Supporting customers with haemorrhoids
Learn how to help customers ease the discomfort of haemorrhoids with suitable recommendations and self-care advice

OTC Omeprazole tablets 20mg: an opportunity for pharmacy
This module highlights a new opportunity to treat heartburn and reflux in the pharmacy with Omeprazole 20mg, which is newly available for customers to purchase OTC.
Record my learning outcomes