Hedrin’s new All-in-One shampoo claims to kill lice in just 10 minutes and is said to be twice as effective as combing alone, and leaves hair fresh and clean, with no unpleasant odour. The shampoo is allergy certifi ed, pesticide free, skin friendly and easy to use, and can easily be incorporated into the evening bath time routine, says the brand. The launch is part of a campaign to take the ‘drama’ out of head lice treatment. It will be backed by a national TV, press and digital campaign.

Thornton & Ross: 01484 842217 hedrin.co.uk