Brand insight: P3 April 2017

Product Update

Brand insight: P3 April 2017

Baby care

Palmer’s Stretch Mark range helps to keep skin beautiful and healthy throughout and after pregnancy, says the brand. The formulation combines cocoa butter, pure shea butter, vitamin E and Bio C-Elaste to help skin to maintain natural elasticity and moisture levels during pregnancy. This helps to reduce the appearance, size and severity of stretch marks. The range for mums-to-be, including a massage cream and lotion, spray lotion and the Tummy Butter for Stretch Marks, is hypoallergenic, dermatologist tested and paraben- and phthalate-free.
ET BROWNE UK 0208 418 9543

For the fourth year running, Metanium has won the mumsnet Best award and features in the Top Five mumsnet ‘must-haves’ for new mums. The Metanium range includes Metanium Everyday Easy Spray Barrier Lotion and Metanium Everyday Barrier Ointment to help prevent nappy rash, plus Metanium Nappy Rash Ointment that is specifically licensed to treat nappy rash. This year, promotional plans for the Metanium brand includes sampling with Your Baby Box and at baby exhibitions, print and digital advertising with major parenting titles and promotions with leading baby websites, as well as reader offers and competitions.
THORNTON & ROSS 01484 842217,

Colief Infant Drops are described as the original scientifically proven lactase drops for reducing the symptoms of colic associated with temporary lactose intolerance. Colief Infant Drops are a commonly prescribed colic remedy and said to be the only product supported by clinical studies. Safe to use from birth, Colief contains the enzyme lactase to help break down lactose, the complex sugar found in milk, dairy products, breast milk and infant formulas, to make it easier to digest, allowing parents to relieve temporary lactose intolerance in babies with colicky symptoms.

As many as one in five babies will suffer colic in their first six months. Infacol (simeticone) helps to relieve infant colic and griping pain and assists in bringing up babies’ wind. The product is suitable to use from birth onwards, and is sugar, alcohol and colourant-free. Infacol has an integrated dropper, so a spoon is not needed. Information on the Infacol website and app helps parents to assess symptoms and decide whether or not their baby might be suffering from colic.
TEVA 0800 085 8621,

Bio-Kult Infantis is a multi-strain live bacteria formula for babies, toddlers and young children. Each sachet contains seven live strains of bacteria, vitamin D3, to contribute to the normal function of the immune system, Preplex, and DHA and EPA which are high in Omega 3 fatty acids. The formula does not contain artificial colours, flavours or preservatives and does not need to be refrigerated. In a randomised controlled trial published in the Journal of Paediatrics and Child Health, the seven bacteria strains were shown to improve symptoms in infants suffering with colic, reports the brand.

Bepanthen Nappy Care Ointment meets the nine gold standards of an ideal nappy care product as suggested by experts.1 The formulation forms a breathable, transparent layer to protect delicate skin against the causes of nappy rash and is free from fragrance, preservatives and colours. A flip-top cap enables parents to easily open the tube with just one hand. This year, the product will be supported by a campaign targeting new mums to educate about the importance of protection against the causes of nappy rash.
1. Atherton D, Proksch E, Schauber J, et al. Irritant diaper dermatitis: Best practice management. SelfCare. 2015;6(S1):1-11
BAYER UK 01635 563786


GSK is aiming to accelerate growth in the allergy category with the launch of a new £3.5 million media campaign for the Piri allergy brand, which includes Pirinase, Piriton and Piriteze. A Pirinase TV campaign will launch in April, followed by support for Piriteze from May onwards to coincide with the peak of the season. The Piri range is sponsoring ITV Weather to September and a consumer education campaign, ‘Piri Outdoor Pursuits’ will give advice for spending time outside with the family. The company is also introducing a new on-pack claim for Piriteze Allergy Tablets (cetirizine hydrochloride) of ‘24 hour max strength allergy relief’.
GSK 0800 783 8881

Hayfever is associated with an oversensitive immune system, and as 70 per cent of the immune system is located in the gut, it’s not surprising that there appears to be a link between allergies and gut health, suggests the Bio-Kult brand. Probiotics can help rebalance the gut flora, it is claimed, to support a healthy immune response for hayfever sufferers. Bio-Kult Advanced multi-strain formula contains 14 live bacterial cultures that survive the high acidity of the stomach, and complement the existing gut flora naturally present in a healthy person’s digestive system, says the company.

Foot and leg care

Flexitol Heel Balm, a 25% urea product for hydrating dry, cracked skin on heels and feet, can now make a new claim for ‘visible results in one day’. This follows a clinical trial that examined visible dryness associated with hard, dry skin on heels. In addition, it has also received a ‘product approved brand’ stamp from the College of Podiatry, following a review of the safety, effectiveness and quality of the product. Clare Richards from London’s College of Podiatry said, “Having seen evidence of the proven effectiveness of Flexitol Heel Balm, the College of Podiatry is fully confident in giving it our stamp of approval”.

One quarter of the population suffers with fungal infections, yet many people are unable to identify the problem or do not use effective products, meaning infections often re-occur. Excilor Treatment for Fungal Nail Infection is available in two formats, a pen and a solution. The formulation’s TransActive Technology is clinically proven to penetrate the nail bed within minutes and requires no filing down of the nail, says the brand. The technology uses acetic acid that reduces the nail’s pH making it hostile for fungal growth. The product is also enriched with nail lipids and biotine to care for the nail during treatment.

The Deep Freeze cooling range from Mentholatum offers three drug-free products for relief from sprains and strains: Deep Freeze Pain Relief Cold Spray, Pain Relief Cold Patch and Deep Freeze Pain Relief Cold Gel. The products offer targeted pain relief with cold therapy, reducing blood flow to the affected area, and are drug-free. They can be used as a more convenient alternative to ice. Deep Freeze Pain Relief Cold Gel is a medical device and is recommended for sprains, strains, minor sports injuries, joint, foot and muscle pain, and can also be used to relieve the pain associated with arthritis and during pregnancy for muscular back pain.


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Product Update