Perrigo is promoting its Beco nasal spray range with a £1.7m multi-channel media campaign which includes TV advertising from April until July 2019, and a pollenreactive outdoor activation due to launch when pollen levels peak.

The ‘Spray Hello to Summer’, creative calls on Brits to take a holistic approach and use nasal spray products when hayfever symptoms first strike (with Becodefence - formerly known as Prevalin) and when they have already spiked (with its No.1 selling hayfever nasal spray in the UK, Beconase).

This is supported with healthcare professional training materials along with a trade pharmacy PR plan. Stronger visibility will be met with in-store activations that showcase the whole Beco product family and a website relaunch.

www.beconasespray.co.uk.