Aquafresh has rolled out a packaging refresh across the range of Aquafresh Kids’ toothpaste, toothbrushes and mouthwashes, along with an educational TV campaign.

Emma Pittendreigh, Aquafresh senior brand manager at GSK, said: “The new packaging, which will roll out across the full Aquafresh Kids’ portfolio, will now feature more prominent design cues and colour coding to help parents distinguish between the products, their benefits and the age range that the product is designed for.”

A campaign across TV and digital features the Captain Aquafresh and Nurdles characters taking part in a relay race to overcome the threat of sugar, supporting the importance of special care for children’s teeth.

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