March's pick of media campaigns

With over 100 years of expertise and experience, Scholl has become a world leader in making feet feel better. This month, Scholl and The College of Podiatry have announced an innovative partnership to help tackle poor foot health and keep the nation on their feet. Driven by Pharmaceutical Journal research into the challenges healthcare professionals face when supporting the UK public’s foot health, the partnership will see Scholl and the College build on their shared heritage to educate health care professionals, the UK public, on how to care for their feet.

Rescue 2019 campaign will encourage consumers to choose a positive mindset as a reaction to commuting scenarios. Running on both the tube and rail networks, the Q1 campaign starts w/c 28 January for two weeks, and returns w/c 25 Feb for an additional two weeks. The Q2 campaign kicks off on 6 May for two weeks, then returns for another two weeks w/c 3 June. In addition, new digital videos on YouTube, Facebook & Instagram will encourage consumers to choose a positive response to stressful scenarios. And finally, three lead influencers with highly engaged audiences matching Rescue target consumers will share two Instagram stories & social media posts along with 20 micro-influencers social posts during the campaign period.

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P3pharmacy’s rolling round‑up of the consumer advertising, marketing and PR campaigns driving customers in-store...

February's pick of media campaigns

Our top pick from the media in February 2019.