Healthy weight loss shake gets £1m support

The XLS-Medical weight loss range is being expanded with the launch of a meal replacement powder milk shake. Called XLS-Nutrition, the nutritionally complete weight loss shake is made from naturally sourced ingredients and contains less than 250 calories. The formula is high in protein and uses a combination of B vitamins for energy release.

The shake is available in vanilla, chocolate and strawberry flavours and comes in packs containing 10 portions.

A £1 million marketing spend for the launch includes a six-week TV campaign running from April 23 to June 24. In addition, there will be digital support campaigns on social media.

PERRIGO 020 3598 9601, xlsmedical.co.uk

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