Dermalex Repair and Restore is an ultra-hydrating daily moisturiser for dry skin also suitable as a daily emollient for atopic eczema sufferers in between flare-ups. The moisturiser has a dual mode of action, locking in moisture as the cream is applied and with a patented barrier shield recovery complex to help rehydrate the skin cells and strengthen the skin barrier, says the brand. The launch is being supported by a £1.5 million media investment. A TV campaign runs from September through to mid-November and the brand will also partner with key skincare influencers, bloggers and vloggers. The product bridges the gap between the treatment of dry skin and eczema, said Perrigo’s Laure de Brauer.