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Deep relief shows off new branding

Deep Relief, from The Mentholatum Company, is on TV for four weeks to the end of February with a fun creative featuring a yoga guru. The advert introduces a new name and new packaging for Deep Relief Anti-Inflammatory Gel (formerly Deep Relief Pain Relief Gel), available in 30g and 50g sizes.

Brand manager Elaine Walker says: “It is a humorous ad that clearly highlights the product benefits, and everyone who sees it will remember the Deep Relief name.”

New clinical data supports claims that Deep Relief, with ibuprofen and levomenthol, offers fast-acting pain relief, delivers equivalent pain relief to diclofenac gel and superior relief to ibuprofen only gel, says the brand.

Deep Relief Joint Pain Gel 100g also has new packaging.

1. Phase IV clinical study conducted for Mentholatum by CPS. 2016

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