This site is intended for Healthcare Professionals only

Start learning!  (0% complete)

quiz close icon

module menu icon Introduction

The ability to reflect on and learn from situations and apply those lessons in the future is the sign of a leader. Enhanced self-awareness and a commitment to continuous personal development can bring rewards and personal success. In our knowledge-based society, when it comes to health professionals, whose roles require the application of specialist bodies of knowledge, they are key to success.

How does your brand measure up?

Personal branding expert Dr Hubert Rampersad suggests that self-awareness and the way we project ourselves are of central importance to our careers. He has said: “Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently and effectively… An individual’s personal brand should reflect his or her true character, and should be built on his or her values, strengths, uniqueness.” 

A personal brand will help you to distinguish yourself as an exceptional professional, he says.

To develop your own ‘personal brand’, you must first and foremost be aware of your own strengths and your limitations. Only by being honest with yourself about these things will you be able to self-manage and achieve what you want to achieve in your job, your career and even your daily life. 

The organisation Gallup, which has studied human behaviour and management for more than 75 years, says that top achievers:

  • Fully recognise their talents and develop them into strengths
  • Apply their strengths in roles that best suit them
  • Invent ways to apply their strengths to their achievement of tasks.