It may be time to think about charging for some of the services that community pharmacy has been offering our customers for free, says Noel Wicks
These days everything seems to be about “no frills”, and while some businesses have always had this as a core value, others have had to introduce it simply to compete.
One example of this that really sticks out for me is British Airways. This is a company that has, for many years, offered me a comprehensive service in a single inclusive ticket. But now, the advent of competitor low-cost airlines, with their basic ticket prices and premium add-on choices, has forced BA to change its pricing model. The pressures on basic ticket prices in the market mean that BA, too, now offers a standard ticket, but with additional costs for baggage and seat allocation.