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OTC

Time to man up

With declining life expectancy growth for men in some areas, Victoria Goldman suggests how pharmacy can help address this troubling trend

Zovirax focus on summer cold sores

Zovirax will highlight cold sores as a summer problem with a campaign running from July to August

Growing the female health category

The majority of your customers are women. So how can you grow this already established category?

Promote travel health, promote community pharmacy

Public health specialist Michelle Dyoss says travel clinics are a real win win

Brand insight: P3 December 2017

Recent product profiles from December's P3 magazine

Healthy weight loss shake gets £1m support

The XLS-Medical weight loss range has been expanded with the launch of a meal replacement powder milk shake

Research highlights the P category

Merchandise the P category in a similar way to the healthcare aisle, suggests GSK

Stub it out

It can take three or more attempts to successfully quit smoking.

Dermalex on TV promoting range in £2.4m campaign

Perrigo is building on its ‘Stronger skin, Stronger within’ campaign for the Dermalex range with a £2.4 million investment in 2018

Encourage more men to make lifestyle changes

Men’s Health Week presents an ideal opportunity to target these pharmacy-shy customers

Brand insight: P3 June 2017

Recent product profiles from June's P3 magazine

Brand Update: P3pharmacy October 2018

Recent product profiles from October's P3pharmacy magazine

Focus on eye health

More than half of sight loss cases could be prevented and pharmacies could play a wider role in helping to raise awareness

Spatone 14-day product to encourage trial purchase

Spatone liquid iron has introduced Spatone Apple 14 Day, a two-week variant to appeal to new users

Get customers thinking about their oral health

Where are the main opportunities to improve the oral health category?

What to expect when expecting

Pregnancy is the ideal time for pharmacy teams to develop a long-term relationship with parents.

Brand insight: P3 May 2017

Recent product profiles from May's P3 magazine

Help customers enjoy an active older age

Healthy life expectancy is now 66 years for women and 64 for men. Can this be improved?

Seven ways to encourage men into your pharmacy

Men are notoriously reluctant to visit their GP or discuss their health problems

The impact of modern life on women’s health

Women are facing many challenges in their lives when they come to you for advice. How ready are you to help them deal with their health concerns?

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