Category update: Achieve a successful infant feeding service in your pharmacy

Pharmacy teams can provide a successful infant feeding service and help improve the information, resources and advice offered to parents through their infant feeding journey using The 5-Stage Plan.

Now available as an e-learning module, The 5-Stage Plan can be found at p3pharmacy.co.uk/infant-feeding-hub

The five stages take you through the essential elements involved in developing a plan to enable you to meet the needs of your customers. This helps you to secure your pharmacy’s position as a destination for excellent product knowledge, expertise, assurance and empathy.

The stages are:
1. Category and customer journey
2. Breastfeeding and the role of infant nutrition
3. Category management and integrating NPD
4. Training and development
5. Retailing skills for the pharmacy team.

The 5-Stage Plan covers the different aspects of infant feeding and can be used for all the team.

Click here to start learning today.

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