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INFORMATION FOR HEALTHCARE PROFESSIONAL USE ONLY

Stage 1

Demonstrate your expertise -
become an SMA® Nutrition Infant Feeding Champion!

Register now and receive a free Pharmacy Resource Pack to support you in your role, including:

  • SMA® Nutrition 5-Stage Plan
  • Pharmacy Guide to Infant Feeding
  • Product Advice Card
  • Conversation prompter
Stage 2

Update your knowledge to provide expert service

All our e-learning modules are accredited by the National Pharmacy Association (NPA).
Complete 3 modules to win a window sticker for your pharmacy to demonstrate your expertise – see modules for details

Team training and information - Pharmacy Guide to Infant Feeding

The Pharmacy Guide to Infant Feeding is designed to help pharmacists, pharmacy technicians and the wider support team navigate the rules, advice and products in this category. It is packed with essential information to help you make the most of this category and provide trustworthy, reliable information to customers. It includes multiple choice questions to help focus your learning outcomes, as well as CPD notes for pharmacy professionals that may be used as part of their revalidation. You can add these to your learning log and download a completion certificate. View the Pharmacy Guide to Infant Feeding at: www.infantfeedingguide.co.uk

Stage 3

Dare to be recognised -
Infant Care Champion Award

We love rewarding team members who champion infant care and nutrition and excel at providing advice to concerned parents and parents-to-be. So why not enter The Recognition of Excellence Awards, the only national awards exclusively for community pharmacy support staff? All entrants receive an Infant Feeding Champions badge. Finalists will enjoy a trip to London, including an all-expenses-paid drinks reception, lunch and awards ceremony, PLUS fantastic prizes. Last year's winner, Cora Quigley from Hughes Pharmacy in Newtownbutler, Northern Ireland (right), was awarded for putting worried parents and children at ease with her knowledgeable advice, and coming up with inventive ideas to engage children with their health.

Useful resources

SMA® Nutrition believes community pharmacy can be a valuable and accessible source of advice for parents and has produced a range of resources to support you:

The SMA Careline® (0800 081 81 80) is available 24/7, 365 days a year for healthcare professionals and parents to provide answers and information on a range of different topics from breastfeeding and feeding issues, to allergies and questions on our product range. A Live Chat service is also available 9am – 5pm, Monday to Friday at: www.smababy.co.uk/sma-careline

The SMA® healthcare professionals website offers practical support, scientific research and product information to aid your conversations with parents and support you in your role. Visit www.smahcp.co.uk

IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding – in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.



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