The Voltarol pain relief brand has a new addition to its range with a mess-free pain relief gel. Voltarol Back and Muscle Pain Relief 1.16% gel (diclofenac diethylammonium) features a no-mess applicator. The applicator allows consumers to apply and rub in the gel directly without messy hands, and opens in three simple steps – unlock, pop, apply.
A survey by Voltarol found that almost a third of pain sufferers said having to touch the gel was a barrier to purchasing topical pain relief.
Charlotte Perry, senior brand manager at GSK, says: “Through our research, we identified a shopper need for an inventive, innovative, solution that allows easy, clean application of Voltarol gel while leaving hands mess-free.”
GSK 0800 783 8881, voltarol.co.uk