Category update: Achieve a successful infant feeding service in your pharmacy
Pharmacy teams can provide a successful infant feeding service and help improve the information, resources and advice offered to parents through their infant feeding journey using The 5-Stage Plan.
Now available as an e-learning module, The 5-Stage Plan can be found at p3pharmacy.co.uk/infant-feeding-hub
The five stages take you through the essential elements involved in developing a plan to enable you to meet the needs of your customers. This helps you to secure your pharmacy’s position as a destination for excellent product knowledge, expertise, assurance and empathy.
The stages are:
1. Category and customer journey
2. Breastfeeding and the role of infant nutrition
3. Category management and integrating NPD
4. Training and development
5. Retailing skills for the pharmacy team.
The 5-Stage Plan covers the different aspects of infant feeding and can be used for all the team.
Viatris has created this short video based on a publication reviewing global research into the potential impact of the Covid-19 pandemic on mental health. It identifies six areas where psychiatrists can play a role in supporting people's mental health through these difficult times.