Well trials new retail concept: â€˜The Pharmacy Shopâ€™
Well has unveiled a new retail concept â€“ â€˜The Pharmacy Shopâ€™ â€“ as the chain looks to trial new ideas for its 780 stores.
Customer research has led to the development of the new format piloting in 12 new concept stores over coming months, offering a â€œmodern, retail destination,â€ and â€œa place which people choose to visit for all their health and well-being needsâ€.
The new stores will look to challenge the idea of what a local pharmacy should be, said Emma Smith, head of retail and marketing at Well. The new approach looks to â€œput a smile on customerâ€™s faces,â€ she adds.
â€œWeâ€™ve taken the best of the traditional pharmacy and given it a place in the lives of the modern day shopper. Today, our customers want to receive exceptional health care advice and wellbeing technology, as well as modern, trend driven, value for money products, right in the heart of their local community.â€
The first store to be launched, in Highgate, London, offers a range of products to help consumers â€œkeep and feel well,â€ including beauty and skincare, health and wellbeing products, wearable fitness technology and gifts. A free to use â€˜health kioskâ€™ offers on-the-spot, digital health checks, including blood pressure, BMI and weight measurement, supported by advice from the pharmacy team. The customer experience is improved, said Well, by a clear signage and information in â€œclear, everyday languageâ€ and a separate express queue for prescriptions.
John Nuttall, CEO of Well, said that shoppersâ€™ needs are changing. â€œOur pharmacies play a vital role in the communities they serve but we know our customers want more. Weâ€™ve realised that their shopping habits have changed significantly, along with their needs, wants and expectations of healthcare,â€ he said.
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