LloydsPharmacy begins rebrand of Sainsburyâ€™s pharmacies
The first Sainsburyâ€™s pharmacy to be rebranded as LloydsPharmacy was in the Nine Elms store in London, starting a process that the company says will take nine months to complete across 277 pharmacies.
Sainsburyâ€™s pharmacies were officially transferred to LloydsPharmacy on 1 September.
â€œThe LloydsPharmacy brand is synonymous with delivering excellent services and providing expert care. We want Sainsburyâ€™s customers to have the same local community pharmacy experience, in the convenient setting of their local supermarket. Our rebranding programme is an important step toward achieving this,â€ said marketing director at Celesio UK, Sarah Jezard.
The LloydsPharmacy range of products and service-led approach is being introduced to the supermarket pharmacies, said the company.
â€œOperating out of Sainsburyâ€™s means we have additional ways in which customers can access the LloydsPharmacy brand and more opportunities to engage with communities to make healthcare more accessible, which is what weâ€™re all about,â€ added Ms Jezard. Â
LloydsPharmacy, part of the Celesio group, has around 1,800 pharmacies across the UK, including the Sainsburyâ€™s stores. The company employs over 19,000 staff and dispenses more than 150 million prescription items annually.
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