John Bell & Croyden wins national retail award
Central Londonâ€™s John Bell & Croyden store was the winner of â€˜New Store of the Yearâ€™ in the Retail Week Awards 2017, beating competition from John Lewis, Jigsaw, B&Q, and Mamas & Papas and other leading retailers.
The holder of the Royal Warrant, dating back to 1912, underwent a multi-million pound refurbishment in 2015.
The refurbishment of the heritage building to a modern pharmacy environment incorporated period style features and has antique pharmaceutical tools and storage vessels on display. A dedicated area for the Betterlife independent and mobility living aid range features a distinctive British Jaguar XF car boot on the wall, so customers can see how larger mobility products can fit into their cars.
The project moved an â€œuninspiringâ€ store to an iconic â€œfuture of pharmacyâ€, said Cormac Tobin, managing director of Celesio UK & Ireland.
â€œNow I believe John Bell & Croyden is the future of pharmacy; it is an icon in its field and we want our vision to set the new standard for pharmacies all over the world.â€
The store showcases how pharmacy should be interacting with patients, he said.
â€œIts dedicated first care clinics and professional pharmacy teams engage with patients with authenticity and authority. Itâ€™s a pharmacy that invests time into its patients and customers; recognising their needs and delivering them in an informed and efficient manner in beautiful surroundings.â€
Retail Week judges congratulated the team on â€œa revamp fit for a Queenâ€, commenting: â€œpharmacy is a very difficult sector to bring alive with a really incredible experience, but John Bell & Croyden has done itâ€.
Robin Winfield, operations director at John Bell & Croyden, added: â€œThe challenge throughout the refurbishment was to remain sympathetic to the storeâ€™s heritage, but providing customers and patients with a contemporary twist to engage them throughout the shopping experience. I believe we have been successful in tying its heritage and the needs of the modern customer together.â€