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P3Pharmacy Business & Management Development Programme

Communicating more clearly

Communicating more clearly

The template in the communication planning grid (Figure 1, above) is a framework to help you do this. You can see that the sequences of steps used when planning are listed down the left hand side and they are not in the order you should use to communicate (right hand side). This is deliberate: it encourages you when planning to focus initially on your audience, clarify the topic for communication and establish the specific actions required before getting into the nitty gritty of the subject itself.

It’s always tempting to put guidance like this into an ever expanding ‘to do’ file, hoping to find the time to invest in an activity that is not immediately urgent but will ultimately save time, energy and costs in the longer term. Working through this module and its activities will help you to recognise the power of effective communication and give you a basis for improving your skills.

Figure 1: Communication planning grid

Follow this series of steps in numbered order

1. My audience

Who will I be talking to?

7. Welcome/opening

How will I open the communication?

2. Subject/topic

What is the subject or topic I want to discuss?

4. Agenda

How do I structure the issue (three, well-defined parts); summarise all three at the end as a recap.

Agenda part 1

Agenda part 2

Agenda part 3

5. Content

Content part 1

Content part 2

Content part 3

6. Summary

Summary part 1

Summary part 2

Summary part 3

3. Specific objective or action required

What do I want people to do?

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