There is a saying that 'relationships are the container into which everything else fits'. This is never truer than in a typical community pharmacy, where relationships are the basis of everything.

A core skill of every leader and manager is the ability to first build, and then to sustain, mutually productive relationships with those they work with and for.

Many pharmacists focus on developing their technical ability, qualifications, CPD and experience. They assume that relationships will just happen by chance, and may feel this is an area that doesn't have to be worked on. However, such an attitude seriously underestimates the importance of the skill of building relationships at work.

In this module we will look at some of the core concepts and key skills you will need, and introduce you to a model that will help you build the key currency in any relationship €“ trust. These principles can also be used to consider the concept of trust in the pharmacy from the perspective of customers and patients.