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Promotion of local pharmacy services

Customers may find it difficult to understand the wide range of services being offered by a pharmacy. What can be done?

To ensure that pharmacy customers and patients recognise the benefits of pharmacy services

After reading this module, you will:

  • Understand the key messages about pharmacy services to communicate
  • Assess the different groups of patients, customers and consumers to communicate with
  • Explore internal and external promotion approaches.

 

Contributing author: Liam Stapleton, BSc Pharm (Hons), PG Dip Public Health, Health Promotion, independent consultant 

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