How can I change behaviour?


  • Welcome
  • Introduction
  • Health excellence
  • Using NLP principles
  • Building rapport
  • Beliefs and values
  • Behaviour
  • Words
  • Rapport is to be used with care
  • Action & Evaluation


This CPD module is about using neuro-linguistic programming to build rapport with patients. It will consider how good rapport can influence patients' behaviour to achieve positive health outcomes.

Building empathy with someone can help them to make positive changes


  • To learn how to develop a sense of rapport with a patient in order to change their behaviour.


  • To explore the principles of neuro-linguistic programming (NLP) as a behaviour change technique
  • Adopt techniques to help understand the patient’s point of view
  • To understand the use of rapport as a relationship of mutual respect and influence.

Contributing author: 

Jacqui Dougan BSc Pharm, MPSNI, MBA, DipCommun, pharmacy management consultant and trainer with TLC Performance and director of quality at United Drug Sangers NI Ltd.

About this module

Pharmacy needs strong managers, effective leaders and people with the right skills to drive the profession forward. With this in mind, P3 Business CPD modules are written as practical learning tools for use by anyone in the pharmacy team.

Continuing professional development (CPD) is a statutory requirement for pharmacists. Completion of the module will contribute to the nine pieces of CPD that must be recorded in a year, as stipulated by the GPhC.

Record your learning and how you applied it in your practice using the action and evaluation record at the end of this module, which will then be stored in your personal learning log. You must be registered on the website to do this.