Clear communication


  • Welcome
  • Introduction
  • Start with three questions
  • Tune into ‘WIIFM’
  • What's in it for me?
  • An example scenario
  • Adjust your approach
  • Put into practice
  • Structuring the message
  • Structuring the message (2)
  • Recognise the benefit
  • Action & Evaluation


This CPD module is about the importance of clear communication in pharmacy. It will consider how to structure messages to ensure effective communication with patients, staff and stakeholders, encouraging future business success.

Are your customers hearing you loud and clear?



  • To be able to communicate your thoughts, ideas and messages effectively to other people.


  • To consider how communication breaks down into three basic questions and then apply these to a recent situation
  • To reflect on different types of audiences and identify what is important to each
  • To complete a chart to help structure an effective conversation or meeting.


About this module

Pharmacy needs strong managers, effective leaders and people with the right skills to drive the profession forward. With this in mind, P3 Business CPD modules are written as practical learning tools for use by anyone in the pharmacy team.

Continuing professional development (CPD) is a statutory requirement for pharmacists. Completion of the module will contribute to the nine pieces of CPD that must be recorded in a year, as stipulated by the GPhC.

Record your learning and how you applied it in your practice using the action and evaluation record at the end of this module, which will then be stored in your personal learning log. You must be registered on the website to do this.