THE CATEGORIES FOR 2017

Manufacturers and brands were invited to enter any of the following 17 categories or a combination of the categories.

Categories

Most Valuable Child & Baby Product

A healthcare product available in UK community pharmacy for the care and treatment of children and infants

 

Most Valuable Cough, Cold & Flu Product

A healthcare product available in UK community pharmacy for relief of cough, cold and flu symptoms

 

Most Valuable Digestive Product

A healthcare product available in UK community pharmacy for relief of digestive problems

 

Most Valuable Eye Health Product

A healthcare product available in UK community pharmacy for relief of eye problems

 

Most Valuable Fitness & Activity Support

A healthcare product available in UK community pharmacy treating sports injuries and strains

 

Most Valuable Non-Medicine Product

A non-medicine healthcare product available in UK community pharmacy

 

Most Valuable Oral Health Product

A healthcare product available in UK community pharmacy to promote oral health

 

Most Valuable OTC Consumer Campaign

A consumer advertising campaign for any healthcare product available in UK community pharmacy (TV, radio, social media etc; live any time between July 2016 to June 2017)

 

Most Valuable Trade Advertising

A trade advert or campaign, for a healthcare product, aimed at UK community pharmacy

 

Most Valuable Packaging/POS

New packaging or point of sale materials for healthcare product available in UK community pharmacy (available in pharmacies any time between July 2016 to June 2017)

 

Most Valuable Pain Product

A healthcare product available in UK community pharmacy to manage pain

 

Most Valuable Product Innovation

An innovative healthcare product launched in UK community pharmacy any time between July 2016 to June 2017

 

Most Valuable Product Launch

A new healthcare product launched to UK community pharmacy any time between July 2016 to June 2017

 

Most Valuable Pharmacy Support

Products and equipment that support the pharmacy team

 

Most Valuable Skincare Product

A skincare product available in UK community pharmacy

 

Most Valuable Wellbeing Product

A healthcare product available in UK community pharmacy that helps support people’s wellbeing

 

Most Valuable Beauty, Grooming & Fragrance Product

A beauty or fragrance available in UK community pharmacy

Voting for the Pharmacy MVP Awards 2017 is now closed for this year.

The winners will be revealed at the end of October.