Effective ways to reach specific patient groups


  • Welcome
  • Introduction
  • Creating a strategic marketing plan
  • Identify the channels
  • Patient personas
  • Action & Evaluation


This review will help pharmacy teams to focus on effective ways to reach specific patient groups.



  • To understand how to target specific patient groups to improve loyalty and acquire new customers.


  • Understand why targeting specific patient groups can help your business

  • Know the key steps to follow when developing a strategic marketing plan

  • Have created two or three patient personas of target patient groups for your pharmacy.

Contributing author:

Deborah Evans, FFRPS FRPharmS, Pharmacy Complete

About this module

Pharmacy needs strong managers, effective leaders and people with the right skills to drive the profession forward. With this in mind, P3 Business CPD modules are written as practical learning tools for use by anyone in the pharmacy team.

Continuing professional development (CPD) is a statutory requirement for pharmacists. Completion of the module will contribute to the nine pieces of CPD that must be recorded in a year, as stipulated by the GPhC.

Test your understanding of the topic by completing the online pre-test. Then work through the module and complete the post-test to see if your knowledge has improved. Record your learning and how you applied it in your practice using the action and evaluation record at the end of this module, which will then be stored in your personal learning log.