Sensodyne Rapid Relief, available in Original and Whitening varieties, is the latest advanced formulation from the Sensodyne brand, with a new pack design and formulation specifically designed to provide fast relief from the pain of sensitive teeth.

The paste – with stannous fluoride – is clinically proven to provide relief from sensitivity pain in 60 seconds, says GSK.

A marketing campaign, including TV advertising, called ‘Face up to sensitivity pain fast’, will focus on the various triggers of tooth sensitivity, which is suffered by one in three people. In-store, consumers will also have the opportunity to get involved and take the ‘chill test’ with iced, chilled water and play a touch screen tooth game, while hearing how Sensodyne Rapid Relief works.

Olivia Shishmanian, Sensodyne brand manager at GSK commented on the launch: “There is a clear consumer need for ‘fast acting’ products and Sensodyne Rapid Relief, with its unique formulation underpinned by science, is perfectly positioned to meet this need,” she said.

GSK 0800 783 8881, sensodyne.co.uk

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