SCA’s hygiene business has a new name after a decision to split the SCA group into two independent listed companies: the forest products company SCA, and the global health and hygiene company Essity.
The new company, now listed on NASDAQ Stockholm, will focus on hygiene and health, says the organisation. Current hygiene products and brands include TENA, Tork, Bodyform, Velvet, Cushelle and Plenty.
“When a proposed split of the company was announced last autumn, we presented our new vision in which hygiene is no longer seen as an end in itself but as a means for improving people’s health and wellbeing,” said Thea Roberts, acting UK VP consumer goods.
“The SCA split means an increased focus and the chance to diversify the hygiene and health business into new product groups.”
The company has recently acquired BSN medical, a medical solutions company that specialises in compression therapy, wound care and orthopaedics.
Customers and consumers will begin to see SCA branding phased out from the hygiene business and replaced with new Essity branding over the next two years, says the company.